Advertising is of increasing concern to companies, as channels multiply and product offerings become more sophisticated. Advertising is becoming a bigger and bigger part of the marketing mix. “Because markets are growing and competition is increasing, one absolutely has to advertise”. They are also concerned about the profusion of media channels – ‘media clutter’ and the increasing number of brands competing for the same space. The biggest issue in marketing is media fragmentation. Years ago one could run an ad on TV and know 80% of TV owners would see it. Now we have so many channels that one doesn’t know how to focus. Mass media is becoming less and less effective: one can pour money into TV advertising these days and see absolutely marginal effect on sales.
Aerial Advertising as a new concept/media of outdoor advertising plays an effective role to reach out to the outdoor audience.
We being Professionals and entrepreneurs have understood its importance and value and money this brings to the companies. We have realized that organizations are spending crores of rupees in Media Advertisement of different types to establish brand value, Branding and Brandization. Newer forms of media are being searched everyday. Newer methods which will penetrate and impact the consumer’s mind deeply leaving an impression which retains for a long time are being searched.
Aerial Advertising Private Ltd brings one such new concept of advertising to India. It is well established and popular and millions of dollars are being spent on this media of advertising in developed countries.
In this chaotic world of advertising the sky is the One remaining uncluttered environment. The strength of aerial advertising is that it is hard to ignore! The sky is truly the limit here. Aerial ad messages are seen in a clutter free environment. They appeal to sense of adventure, are seldom perceived as intrusive or aggravating and are often fun to read! In contrast to the constant barrage of messages from traditional media, which often result in tune-out, aerial messages retain the ability to stimulate curiosity and command attention.
Skyads is a fresh medium in India that will give an unprecedented boost to a campaign by achieving the targeted brand/message recall, addressing a specified target audience and providing a simple and traceable promotion.
As a highly visible medium, aerial advertising is a particularly spectacular way of reaching people assembled in mass audiences.