It’s a fundamental principle of business that anyone who has a product, service or idea to sell to the public needs advertising. Advertisement is the hub center of any Business activity today.
India is undergoing unprecedented change. It is one of the fastest growing large economies in the world. Gradually, India’s consumer markets have started to look a little more like world markets. As global; brands become increasingly recognized and share in the retail market is growing India’s growth is in the future not the past. Consumption is moving out of home (outdoors) its moving into lifestyle products, eating out, events, entertainment. And that is going to continue.
Indian consumers are becoming increasingly sophisticated and knowledgeable about products; media channels that allow companies to communicate with consumers and are growing in diversity and reach. The result is that consumer companies are increasingly concerned with marketing issues, as they seek to differentiate their products and communicate their values to potential customers, and customer retention is also a challenge as does the return on marketing costs: most companies want that marketing budgets are well spent. Companies say that innovative marketing can be the solution to tackling the fragmentation.