Aerial advertising, with its capacity of focusing the message on a selected target audience offers a very cost effective medium for an enhanced impact on recall of a campaign while simultaneously minimizing wastage of promotional spends. The billboards, when not being flown, can be used as static displays in strategic locations or stored for reuse.
Each banner or aerial billboard is specifically designed to cater to client needs. Apart from the billboards, each text message is customizable using large and brightly coloured letter cutouts for enhanced visibility.
Aerial advertising offers the client the flexibility to display their message in specific locations or events; flexibility in the frequency of display; and flexibility of geographical location across the country as well.
Aerial Advertising allows upto hundreds and thousands of people to view the messages simultaneously. Flying billboards have an immediate impact - they offer the advertising "mantra of a lifetime" and deliver alternatives to outdoor advertisements in an uncluttered, one of a kind reach which other mediums cannot deliver. The advantages are as follows:
It is an alternate to hoardings in cities where environmentalists have protested over city skylines. Building brand awareness; it is the best way to set a business apart from competitors. To build brand awareness effectively it is vital to know not only what the customer wants but the best way to communicate a brand image to those consumers. There is no doubt that flying Billboards build brand awareness, there is nothing like the sight of a banner towing airplane getting the attention of potential consumers and those consumers will likely remember a product long after they have tuned out all other advertising they saw and heard that day. Airplane advertising is attention grabbing, eye-catching and effective.
In today’s ad saturated world consumers routinely channel surf or fast forward through commercial. They have become very adept at tuning out messages that companies spend so much money to communicate, but when a plane towing a Banner/Billboard files by people will take time to look up and see a message. Extend a brand’s mix to include aerial advertising with print, radio and network television. The Sky is the limit-untapped large, noticeable, ever expansive, this medium delivers impressions.
While many forms of advertising are ignored because of "saturation" aerial advertising is not one of them. It is been estimated that the average person is exposed to hundreds of advertising messages each day-no small wonder that they "tune out" of most of them. It's true that complex methods of advertising are not the best; rather a simple message stated in this unique fashion tends to create a longer lasting impression.
Any time one can find a ready audience and advertise to them in a fun, unobtrusive manner, it is a win-win situation for both a company and customers.