When the Sate of Maine, USA instituted a lottery, over $ 100,000 was budgeted to promote awareness of the lottery used a wide variety of media.
Questionnaires complied by Northeast Marketing of Yarmouth for the State Commerce Department showed that during the campaign 70% of the people samples were aware of the lottery. The following is the breakdown of how they learned about the promotion.
|- Aerial Banner||18.3%|
Survey has shown that 30 minutes after an aerial advertising message flew by, 88% of the people remembered seeing the aerial ad go by, and 79% remembered the product or service being advertised!! We believe that this is due to the length of time your customer is exposed to your message as well as the aerial message captivating the imagination.